Hugo is an experienced media and entertainment executive turned IP Law aficionado. He’s dedicated most of his career to marketing, licensing, developing, and distributing intellectual property, working for household names like Fox, Sony Pictures, HBO, the Mexican Football Federation and Deezer. One thing all these companies hold sacred is the maxim: “content is king.” However, it wasn’t until recently that he got to be on the other side of the fence, helping to protect it.

Understanding the importance and value of IP rights, he decided to join Iberbrand®, the leading and fastest-growing specialized firm in the IP space in Latin America.

His new challenge is to put into practice all his knowledge and expertise to contribute to the success of this fantastic team of professionals and help them convey what’s unique about the way they practice Trademarks, Patents, and Copyright protection and enforcement.