He has more than 15 years of experience in the Financial areas for multinational companies in different industries in Mexico (technology, airlines, consumer goods, pharmaceutical) as well as some regional expertise in Latin America.

His professional career has been developed by leading financial functions as well as financial & strategic planning and having experience with financial valuation and financing schemes together with capital & cash management. He has expertise in building effective teams and solid experience with business turnaround and startups with a robust business-oriented vision.

Cesar joined Iberbrand® in 2021 as Managing Director overseeing all areas of the company, including operations and finance, as well as developing and implementing a strategic plan for the company.

César graduated in Business Administration with a major in Finance from the Autonomous Technological Institute of Mexico.