Fun facts about Sports and IP
By Ana Cisneros | 19-Jan-2023
“Is there intellectual property associated with sports?”, you may ask. Well, YES! And also, some very interesting cases around the subject. Check our blog and try to spot which of our thoroughly investigated stories is not really that thorough nor was investigated.
The change of name of the NFL football team the REDSKINS
If you are a fan of football, you certainly know the REDSKINS, now known as WASHINGTON COMMANDERS. The change of name happened in 2020 (let's call it the “woke” era), since the term REDSKINS Has been defined as offensive and disparaging. For several years, the National Congress of American Indians (NCAI), tried to have it changed since it is considered a racial slur. Native Americans even filed a claim to prevent the team from keeping its federal trademark registration alive, and the Washington Post said it would no longer use the brand to refer to the team since they too considered it a racial slur and an offensive term. Thus, the team was forced to change its name and as of 2020, they go by the name of the WASHINGTON COMMANDERS.
The Converse Chuck Taylor's and the Jordan Tennis Shoes
We all know the Converse and the Jordans tennis shoes, and we also know they are “named” after someone. Jordans are an easy guess, because Michael Jordan is a very famous basketball player, but what about Chuck Taylor? Charles “Chuck” Taylor, was a basketball player who in 1921, joined the Converse company as a promoter and seller of the brand, helping them adjust and improve the tennis shoes, making them more comfortable and sturdier, and finally, adding the very distinctive star to the models, which are now known as Chuck Taylor All Stars.
Athletes who lost their sponsorship due to ill behavior
There are stories of amazing collaborations between athletes and brands, and then…there are ones that would rather be forgotten. Here, some examples of a “heavenly union” turning bad:
There are new players in town. Mexican trademarks take over the tennis shoe market in Europe
Though Mexico is not essentially known for its sporting gear, recently, the European Union has succumbed to the beautiful designs and alternative textiles of shoes made in Mexico. On an economics report issued last November 2022, brands like Charly and Sporelli (both of Mexican origin), rated higher than the old-time favorites Adidas and Nike. Maybe people will finally start exercising with products of Mexican origin instead of only drinking them.
Fake! Sadly, people are more interested in Mexican products that you can eat and drink than those you can wear. Let’s hope we take the international markets with all kind of products soon!
The Thom Brown vs Adidas case finally came to an end.
After 5 years of legal battle over the famous stripes, the legal affair between Adidas and Thom Brown, was ruled in favor of the latter. The Jury of Manhattan determined that “Adidas AG had failed to show luxury brand Thom Browne Inc's use of stripes on its clothing infringed the sportswear giant's signature three-stripe trademark”.
The (veiled) use of Piqué´s name in latest Shakira song.
If you live under a rock or have no Instagram, TikTok or similar sorts, you might have missed the news about Shakira, a Colombian artist who, up until recently, was married to Gerard Piqué, star of the Barcelona football team.
IP Attorney |
Ana is part of Iberbrand®’s professional team. Intellectual property has always been her passion. She is in charge of Iberbrand®´s “5+1 Fun Facts” editorial section.
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